Advertising layout and typography
Branding (Marketing)
Commercial art--History--20th century
Corporate image--Design
Graphic arts—History--20th century
Industrial design coordination
Television graphics
Trademarks--Design
Visual communication
Names:
Aicher, Otl
Golden, William, 1911-1959
Dorfsman, Lou, 1918-2008
Massey, John, 1931-
Olden, Georg
Pintori, Giovanni, 1912-1999
Sussman, Deborah
Wyman, Lance, 1937
The Artistic Ideals of Graphic Design Artists in the Television Industry by
This work analyzes the aesthetics of television design in the broader context of art history and theory while examining the motivations, work practices, and creative ambitions of contemporary design practitioners. Based on interviews of the graphic artists who produce such works, this book offers, for the first time, first-hand information about how these individuals understand their own work.
Designers' Identities by
This book showcases the corporate identities of 75 designers, from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.
Design Is How It Works by
"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.
Graphic Design and Architecture, a 20th Century History by
This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer's bookshelf.
Graphic Designers in Europe by 
Graphic Design History by
In this groundbreaking anthology, nearly 30 legendary writers explore and characterize the unique developments, notable people, and memorable events that shaped the world of graphic design. Taken in many cases from hard-to-find sources, these essays provide a unique scope and array of provocative viewpoints that are not found anywhere else. Readers will be taken on a fascinating journey through the trends that shaped the industry for the past 100-plus years, written by the people who helped define it.
Graphic Style by
The book to consult for an overview of graphic design styles from the industrial era onward. A quick appreciation of every significant trend from Art Nouveau to Neo-Modern. Now, in an expanded edition with over 700 illustrations, this essential design compendium takes us up to the present day. A new section on the digital era covers everything from typocentric design to the impact of club culture and the Internet.
I Heart Design by
I Heart Design is a collection of "favorite" designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart. Designs featured include the iconic CBS eye, the stark Kodak identity, the Coca-Cola bottle, and, of course, The Rolling Stones' Sticky Fingers album cover.
The Moderns by
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
The Moderns by
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Six Chapters in Design by
Stylish and concise, this volume presents the work of six venerable names in modern design history. Featuring more than three hundred examples of their best work, yet still eminently portable, Six Chapters in Design is a charming model of economy. Each chapter begins with an essay by a fellow designer, or poet, or, in the case of Saul Bass, director Martin Scorsese, and closes with a biographical profile. Esteemed by designers around the world, these are the artists who created the identities of Warner, AT&T, IBM, ABC, UPS, and Westinghouse; film titles for The Shining and Cape Fear; posters; advertisements; and memorable images of every sort. Their work, nearly omnipresent in everyday life, has influenced an entire culture. This dynamic compendium is a smart resource for designers and artists working in any medium.
Sketchbook by
This book explores influential designers' sketchbooks as a truer reflection of a designer's thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints. Visually arresting objects in their own right, this book aims to elevate sketches from mere ephemera to important documents where the reader can glean valuable insight into the creative process, and apply it to their own practices. Featured designers include Ralph Caplan, Nigel Holmes, Chris Bigg, Eva Jiricna, Jason Munn, Gary Baseman, Marian Bantjes, and many others.
Tm: The Untold Stories Behind 29 Classic Logos by
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe,TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival images,TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Women of Design by
The immense body of work produced by graphic designers around the world is astoundingly varied, rich and widely celebrated. Yet in publications, conferences, judging panels and other public realms, women designers tend to be outnumbered by their male counterparts whose appearances, work and achievements are constantly in the spotlight - luckily, it's a reversing trend. While Women of Design does not attempt to relieve the imbalance, it does bring full attention to the wonderful work, careers, and contributions of women designers, writers, teachers and entrepreneurs around the world. The women in this book have been divided into three groups, representative of the time in which their influence was most heartily felt: Groundbreakers, Pathfinders and Trailblazers. These three generations have helped shape the modern landscape of design. Included are interviews with April Greiman, Deborah Sussman, Louise Fili, Ann Willoughby, Ellen Lupton, Jennifer Sterling, Debbie Millman, Paula Scher, Jessica Helfand, Margo Chase, Luba Lukova, Petrula Vrontikis, Sharon Werner, Paola Antonelli and Marian Bantjes. Explore the work, ideals and ventures - all at the helm of these women - that have helped define the last 50 years of the graphic design profession, as represented by the women who helped establish design's relevance, importance and impact and the ones that carry their tradition into new territory. By asking the handful of female design stars to identify other talented women, then asking those women to suggest more still, Women of Design creates a web of influence and excellence that proves these women are worthy of attention.
