Designers' Identities by
This book showcases the corporate identities of 75 designers, from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.
Design for Kids by
A collection of artwork from over 50 artists and designers from around the world, this volume draws on unique childhood experiences and portrays them as graphical artworks, illustrations and written essays inspired by the artists own childhood experiences.
Fresh Ideas in Corporate Identity by
The Fresh Ideas series shows the innovative, quality work being done in graphic design today. Each book features work from various designers and studios, reproduced large and in full color. Beyond inspiration, readers will find inside information on each project -- including concept, production techniques, cost-saying strategies and, often, costs.
Industriekultur by
Most histories of 20th century design cite Peter Behrens's seminal influence on three of his former proteges - Gropius, Mies, and Le Corbusier - and mention the turbine factory and arc-lamp he designed for the German electric company, the AEG. Now the full story of the extraordinary collaboration between Peter Behrens and the AEG is disclosed in this extensive account of his industrial, graphic, and architectural designs. Illustrated with 600 halftones, 31 line drawings, and 53 fourcolor plates, and augmented by substantial essays, it is one of the most complete documentations of any designers contribution to industry that has been assembled in the modern period. During the years that Behrens worked as artistic director for the AEG, he exercised complete control over the company's image. The resulting "industriekultur" was expressed in everything from factory buildings and worker housing to electric appliances and railroad cars, from graphic communications like signatge and trademarks to letterheads and mailing labels. Behrens's idea that. a company can promote its identity through a consistent design program had repercussions far beyond Germany. Many of today's corporate giants consider design an integral part of their management policies; in Behrens's time, it was still considered a bold and controversial experiment. In addition to the vast array of visual material from the AEG's archives, the book contains essays by Tilmann Buddensieg, Henning Rogge, Fritz Neumeyer, Karin Wilhelm, Gabriele Heidecker, and Sabine Bohle on Behrens's relationship with the AEG's management, his predecessors and successors, the AEG's rise to dominance in the electric industry, and Behrens's design of exhibitions, graphics, and public utilities. There are also pieces by several of Behrens's contemporaries and a selection of Behrens's own writings appearing for the first time in English. A fully-illustrated appendix with biographical details of the AEG principals, and a comprehensive bibliography and index conclude this rich account. Tilmann Buddensieg is Director of the Art History Program at the University of Bonn, and has been Visiting Professor at Harvard, Stanford, and the University of California, Berkeley.
LogoLounge Master Library, Volume 4 by
Some of the world's best-known logos are famous for their typography, including Coca-Cola, Kellogg's, and Campbell's. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time-a must-have resource for any serious logo designer
Logo Savvy by
How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. "Logo Savvy" will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Peter Behrens and a New Architecture for the Twentieth Century by
Most histories of twentieth-century architecture cite Peter Behrens' influence on three of his proteges—Walter Gropius, Ludwig Mies van der Rohe, and Le Corbusier—and mention the turbine factory and arc lamp he designed for the German electrical firm AEG. Now Behrens' full contribution to the history of twentieth-century architecture is finally told, in Stanford Anderson's indispensable guide to one of the great designers of our century. The author was first attracted to Behrens as one of the emblematic figures in the development of architectural modernism. Over the years, he has reflected critically on the growing body of Behrens scholarship that has appeared on both sides of the Atlantic, as well as on the views of such tastemakers as Philip Johnson, who rejected Behrens' AEG Turbine Factory, the signature icon of his early experiments in modernism, in favor of his later conservatively classical work. Anderson now assimilates decades of research into a definitive work that considers Behrens from the most nuanced perspective yet and that clarifies many problematic issues such as Behrens' endorsement of historical determinism and his work on Hitler's proposed monumental axis in Berlin. The book looks at the cultural and architectural context in which Behrens worked, his early career, and the relation of his own house in Darmstadt to his ideal of a society where life is formed as art. It also looks at his directorship of the School of Arts and Crafts in Dusseldorf, where he drew on the work of such brilliant historiographers of art and architecture as Alois Riegl and August Schmarsow. In his conclusion, Anderson considers Behrens' melancholy in the face of modern industrial society and his avoidance of a direct address of life, despite, or rather because of, his professed commitment to express life as art.
Trademarks Designed by
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design.TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
