LibGuides: Business & Management: Industry Research

Demographic, Industry and Statistical Sources

Private Databases:

DemographicsNow This link opens in a new window Comprehensive business and demographic information valuable to assess business viability, create sales leads and marketing mailing lists, complete location analyses and business plans, analyze population trends, find potential sponsors and donors and much more.
eStatement Studies (RMA) This link opens in a new window Approximately 10 years of data From RMA. Includes Financial Ratio Benchmarks and Industry Default Probabilities & Cash Flow Measures. Financial data from manufacturing, wholesaling, retailing, service & contracting businesses in over 700 industries. Compare a company's performance to composite of others across an industry.
Statista This link opens in a new window A statistical, multidisciplinary, and holistic database that aggregates information on over 80,000 topics from more than 18,000 sources. Provides qualitative and quantitative data on media, business, finance, politics, and a variety of other areas of interest. The database contains over 15,000 studies, industry reports, 2,500 dossiers and infographics.

Federal Government Databases:

Bureau of Economic Analysis: Data This link opens in a new window BEA's economists produce some of the world's most closely watched statistics, including U.S. gross domestic product, state and local numbers, foreign trade and investment stats and industry data. (Part of the US Department of Commerce.)
Bureau of Labor Statistics: Data This link opens in a new window Several programs at the Bureau of Labor Statistics provide data on sex, age, race, and other demographic characteristics.
Federal Reserve: Data This link opens in a new window The Federal Reserve System is the central bank of the United States. It aggregates and publishes a wealth of banking/finance data.
United States Census: Data This link opens in a new window "Explore Census Data" (data.census.gov) is the data dissemination platform to access demographic and economic data from the U.S. Census Bureau.
United States Census: Census Business Builder This link opens in a new window The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

Other Government Resources:

Industry focused databases may also have links to NAICS code look up pages.

NAICS - U.S. Census Bureau site This link opens in a new window
North American Industry Classification System - standard used for classifying businesses for purpose of collecting, organizing & publishing statistical data related to U. S. business economy. Replaces SIC code system.